Do you have an interview on digital marketing? Want to do best on the interview? Then this is for you. If you have prior ideas about digital marketing or are a newbie, both of you need to read the article. In this article, we have included most of the digital marketing terms in an interview way that will benefit you. 

Digital marketing interview questions and answers for fresher:

* What is digital marketing?

Digital marketing means marketing a definite product/product of a company. In digital marketing, they are using digital technologies, like the internet. Users can track the update of their product marketing through mobile, computer, tab, and more. It is more online than offline. Most of the competitive businesses are using digital technologies in their strategies.


* What is a digital technology and how is it used in Digital marketing?

Generally, digital technology means using electronic tools, technologies, systems that create, process, and store a company’s information. Like, internet and the platform of the internet: social media, SEO, paid media, email, training, reporting, and more. People are using these platforms in their daily life without knowing how to use these as digital marketing. 

Digital technology effect in digital marketing. Like, using social media a company runs their products ads, using SEO a website can make the content more user friendly and more.

* How many types of digital marketing? 

There are different types of digital marketing. It depends on how a company wants to market its product or services. The most commonly used types of digital marketing are:

* Search Engine Optimization(SEO)

* Search Engine Marketing(SEM)

* Pay Per Click(PPC) Advertising

* Email Marketing

* Content Marketing

* Mobile Marketing

* Ecommerce Marketing

* Affiliate Marketing

* SMS Marketing

* Social Media Marketing(SMM)

* Radio Marketing

* Video Marketing

* Television Marketing

* Influencer Marketing

* Blog Marketing


* What is SEO:

 SEO or Search Engine Optimization is a process or combination of some techniques that improve a company’s website quality. Doing SEO, one can optimize content, title, meta description, headings, image, video, internal link, external link, and more.SEO improves a website's quality and makes it understandable better in various search engines. SEO for all search engines like Google, Bing are almost the same. By doing SEO, a website ranks faster than the competitive ones. White hat SEO, black hat SEO, grey hat SEO are the types of SEO.


* What is Social Media Marketing?

 Social Media Marketing means marketing the content on different social media platforms and driving traffic towards the company and its products. There are huge social media platforms but the most used are Facebook, Instagram, Linkedin, WhatsApp, youtube, Facebook messenger, WeChat, TikTok, QZone, QQ, Reddit, Sina Weibo, Quora, Kuaishou, Pinterest, Snapchat, Twitter, Mix, tumbler, fark, we heart it, Untapped, Vimeo, triller, Valence, Peanut, Periscope, and more. 


Using these platforms, one can market your product. Like, if one uses the Pinterest platform, then they need a website or product link, title, description of a few words, and a catchy image of the related product. On Pinterest, the technique of increasing traffic is to check the trending topics and create pins on them. And another one is to use a capturing image that attracts a viewer. Like this, other platforms work on their features. If one properly uses these platforms to market their product, they will get more sales than before.


* What do you know about Pay Per Click advertising?

Pay-per-click advertising or PPC advertising is used in a website to get traffic for a particular advertising website. If a viewer comes into a website to the content and clicks on the ads, then it will generate traffic for those who have run the ads. To get organic traffic, PPC is important. Google Adsense is one kind of PPC advertising. The websites that show the ads benefit from this. The website also gets paid per click.


* Tell About content marketing

Content is king. In content marketing, the content is written in such a way that attracts the viewers, search engines, and social media platforms. For example, content written on a definite product will be marketed on Facebook, Twitter, and Instagram. Then one has to use the keyword in the content in an optimized way. And use these keywords or key points in Facebook, Twitter, Instagram with hashtags. 

What will be the result? If anyone optimizes and markets the content in this way, it will drive the customers more towards the website. Because, when they will search those keywords on these platforms, these hashtags will appear before them. Then if they find their keywords in the hashtags, they will click on the content and read that. That way, the content will drive traffic to the website. And this is content marketing.


* How will you do Email marketing to boost your sales?

Email marketing is a little different than content marketing. In email marketing, a catch email is written with the product's image and link. Email marketing gives your audiences the latest news, offers, discounts, and more. It’s a powerful digital marketing tool that uses direct marketing. Whenever a new offer, product, discount will be there in the company, an email will be sent to the customers. 


* What is Mobile Marketing?

Mobile marketing is based on those people who constantly use mobile more than others. If a company does mobile marketing, it will first target those who are using their mobiles most of the time. Then the company will research this audience, like what they do, what they use on mobile. Then the company will do the related promotion on those platforms. For example, to do offline promotion, companies will send text promos to the audience's mobile. For mobile apps, the company will send push notifications and more. 


* How is E-commerce marketing connected with digital marketing?

Ecommerce marketing is a part of digital marketing. E-commerce marketing mainly targets to increase eCommerce stores traffic and sales through marketing strategies. Their marketing strategies use any product or any offer or even the e-commerce store. It has 2 benefits. It increases traffic to the e-commerce store plus it drives customers to buy the products. Ecommerce marketing is getting popular day by day. 


* Do you know affiliate marketing?

Yes. On most websites, blogs people are doing affiliate marketing. Affiliate marketing is a kind of reselling. When a website uses affiliate products for marketing, they target the customers to click and buy the products. The affiliate marketing products are not generated by the website owner. The owners are just doing the marketing and will be paid for referring clients to the products, services, or business.


* Does SMS marketing work?

Yes, People are investing in SMS marketing day by day. You may have seen SMS like, tells an offer, discounts or even directly tells you to buy any product. This is SMS marketing. It is a widely used technique in marketing. Because they don’t need the internet to do so. One can see the SMS both online and offline. So, SMS marketing strategies can be applied to a huge number of people. 




* Does Radio Marketing still work?

Obviously. Marketing a product, service, company, or even a brand on the radio is called radio marketing. In radio marketing or radio advertisement, there remain some segments or spots that do the marketing. The marketers pay the radio stations for marketing their products on commercial stations. 

* You know video marketing, right?

Telling about a brand, or its products, even services in a promotional video are common nowadays. The process of video marketing is like any other marketing. Like, select a target audience, creating the scripts, fixing the budget (that you will tell your customer), and ready the video maker items. It is more impactful marketing than others cause the audiences can both listen and see the marketers. And it helps the brands to get more impressions and customers. Whiteboard animations, explainer videos, social ads, and more are the types of video marketing. 


* Tell us about Television marketing

Television marketing is not new to us. But television marketing or tv advertising is one most effective marketing among others. Every year, marketers gain huge sales and impressions through this. 


* How to do influencer marketing?

Popular marketing nowadays is influencer marketing. Even a new brand can stand out more than its competitors using influencer marketing. But it needs research to do so. If a company wants to do influencer marketing, then it has to know its customers, goals, choose the right influencer, and more. Influencers use their strategies and drive their viewers into a company’s customers. They assure the customers that they can trust the company/ brand. 


* Do you do blog marketing?

Writing a promotional blog on a company or brand’s products/ services can even drive sales. Because a blog is written in a user-friendly way so that the customers can easily understand and trust the brand.


* What to measure in Digital Marketing?

Generally, you need to measure these points. By tracking these points, you can measure your company or brand's success. Like,

* Impression

* Clicks

* Engagement

* Likes

* Shares

* Conversion

* Leads

* Traffic

* Followers

* Company/ brand mentions.


* Tell me about some of the digital marketing tools?

Some of the digital marketing tools are:

* Google Keyword Planner

* Google Trends

* Google Analytics

* Moz

* Ahrefs

* XML sitemap generator

* SEMrush

* Buzzsumo

* AdExpresso and more.


As a fresher, you may find it difficult to prepare for your interview on digital marketing. Don’t worry. This article will help you to get more than 60% of your ideas about digital marketing. So, read the article and be prepared for your interview.