SaaS is becoming more popular in today’s competitive world. According to Cisco’s Global Cloud Index, 2021, Saas will grab 75% of the cloud workflows. Not only that, it could be worth approximately $623 billion by 2023. Then what are the causes behind this success? And if Saas is so much worth it, then why not use this in your marketing strategy! 

The competition in marketing is increasing day by day. But you have to stand out here. You need to use Saas in your business marketing strategy. Because Saas is currently known as a booming industry. But how will you stand out in this competition? To compete in your field and stand out here, you need to take the help of a SaaS tool. 

What you will get in 10 or 12 years, a SaaS tool can give you that in a few months. Looks impossible? No, you will know the possibilities of your success in this article. And if you are not using SaaS for your business, you will get to know why it’s high time to use a SaaS tool. 

What is a SaaS & SaaS tool?

SaaS(Software as a Service) means promoting or marketing your services through software. It will not only less your manual hassle but also upgrade your marketing strategies.

Benefits of a SaaS tool

Read the benefits of a SaaS tool and know why you need this SaaS tool for your business.


* Reduce manual hassle

* Save your time

* Make sure of less error

* Customer-driven

* Increase revenue

* Retain customers

* Simplify management 

* Give clear insights

* Improve efficiency

* Secure your information


Now let’s dive into our 12 SaaS tools that will upgrade your business marketing strategy.


The 12 SaaS marketing tools are:


Google analytics: 

What is Google analytics?

This is a web analytics tool that provides you with information for marketing purposes. Google analytics will do SEO in your website, business to market your service more efficiently. This marketing tool is a part of the Google Marketing Platform. 


How does it work?

At first, you need to add your business website on google analytics. When it will verify your website then an HTML code will be generated. You have to paste this code into your website HTML page. Then after a few moments, your website will be added to google analytics. 

Google Analytics uses its analytics algorithm on every page of your website. It will collect data on visitors, like how much the daily visitors are, where are from the visitors, how much they stay on the page, do they repeat visitors, do they click on your backlinks, and many more. 


What is the use of google analytics in your marketing strategy?

Google Analytics is best known for collecting data on your customer behavior and your business performance. The benefits are:

* Track business website performance

* Collect visitors data

* Give information on user traffic

* Research competitors

* Set your business goals

* Have marketing campaigns

* Give information on organic traffic

* Check the data on repeat customer

* Check user engagements

* Have features on customer behavior, acquisition, demographics


Is it free or paid?

Google Analytics is a free platform from Google. 


Hubspot

What is Hubspot?

Hubspot is such a cloud-based designed platform that will help in your marketing strategy. Hubspot is mainly a software platform that helps you outline the marketing and sales of your business. 

How does it work?

To use HubSpot, you need to make a list of emails. There are many micro-segments in HubSpot’s features. 

What are the benefits of HubSpot’s in your marketing strategy?

* It helps in sales and marketing

* Boost your inbound marketing

* Increase sales

* Use cloud-based CRM(Customer Relationship Management Software)

* Has no time limit 

* Never expires

* Anyone can use

* Unlimited user opportunities

* Has team email

* Live chatting for your website


Is it free or paid?

Hubspot is a free SaaS platform. 


Hootsuite

What is Hootsuite?

If you need a social media management tool, then Hootsuite is best for you. Hubspot will manage your social media using its integrated user interface feature. 

What is the use of Hootsuite in your marketing strategy?

* Manage your social media

* Less your hassle

* Save time

* Save money

* Connects more social network

* You can work from a single dashboard

* You don’t need to log in to each social media network like Facebook, Twitter, Instagram, Linkedin and more

* It will help you to post content one at a time on all social media

Is it free?

There are free plans for individuals and a paid plan for the team. 

Xero

What is Xero?

Cloud-based accounting software that will help you to boost your small business. 


What are its benefits in your marketing strategy?

* It will manage your small business accounting

* Make your business accounting data safe and secure

* Give you the advisors help

Is it paid or free?

Though Xero has three paid plans, it will give you a 30 day free trial on these paid plans. 


Intercom

What is Intercom?

Intercom is a little different SaaS platform than others. It’s a mainly customer-oriented platform that shows the data on who uses your product/service. 

What are the benefits of Intercom in marketing strategy?

* Research on your customers

* Improve customer satisfaction

* Deliver better leads

* Research on your products and their usage

* Increase the activation

* It's a combination of marketing tools

* Increase the response rates

* Make the marketing easy using targeted content


Is it free or paid?

They have price ranges on small businesses and large businesses. For small businesses, you have a chance to try it for free and then have to pay. And for the large business, there are 3 different paid price features.


Mixpanel

What is Mixpanel?

Mixpanel is a marketing analysis tool that will gather data for your product from many sources. It will deliver you effective customer insights data.


What is its use in a marketing strategy?

* It works as a resource for business purposes

* Understand your current customer

* Has audience behavior analytics

* It has both mobile and web application feature


Is it paid or free?

Mixpanel has both free and paid features. If you go for a paid version, then you have to pay $25/month.


Time Doctor

What is Time Doctor?

Time Doctor is a software company that analyzes the time spent on customer insights. It will also improve your business performance. 


What are the advantages of Time Doctor in your marketing strategy?

* Simplify your project management

* It has offline time tracking

* A secure tool

Is it free or paid?

Time Doctor has no free plan. But you can use its paid feature with $5/month as a starter plan.


Mailchimp

What is Mailchimp?

Mailchimp is a marketing automation platform that is developed using email marketing. You will find all the necessary things in this one tool like managing mailing lists, custom email templates, and improving your total marketing campaigns. 


What are the advantages of Mailchimp in marketing strategy?

* A simple and customizable interface

* Have email campaigns

* A free tool

* Detail analytics in your subscribers


Is it paid or free?

Mailchimp has both of these. They use a free option and 3 paid plans. 


Survey Monkey

What is Survey Monkey?

Online survey software that helps in online surveys. It offers you its effective surveys which collect information on feedback, suggestion, and even criticism. 


What are the benefits of Survey Monkey in your marketing strategy?

* Make enterprises data-driven decisions

* Has data analysis

* Has huge useful questions

* Report on the data


Is it free or paid?

Survey Monkey offers you both free and paid features. With its free plan, you can use its basic tools.


Salesforce

What is Salesforce?

Salesforce means something related to your sales, service, community, and marketing. Salesforce helps us to use the connection and apply it to the digital marketing world.

What are the gains of using Salesforce for your marketing strategy?

* Deliver a qualified information

* You can use every individual contact, account, task, opportunity

* Give information of potential customers


Is it free or paid?

Salesforce has no free plan. But you can use its paid feature starting from$25/month.


Profitwell Matrix

What is the Profitwell Matrix?

An effective SaaS tool that will define your features and cost. It will create an outline of your product's uniqueness which will differentiate your product from others.


What are the advantages of the Profitwell Matrix in your marketing strategy?

* You will get free access to many industry insights

* Easy setup process


Is it free or paid?

Profitwell has not only a free trial but also a free version. But there are also paid versions. So it depends upon you.


Asana

What is Asana?

Asana is an advanced management tool that helps you and your business team to manage the work that happens before optimization, tracking, and distribution. 


What are the benefits of Asana in your marketing strategy?

* Has rich quality feature

* Has general usability to understand better

* You can segment your project

* Synchronizes more than a hundred apps

* Monitor effectively your business

Is it free or paid?

Asana has a free version for students and also has a paid version starting from $6.25/user/month. 

To grab the market faster than your competitors, use these SaaS tools. Sometimes you may need more than on service for your product/ website or business.  It's high time to use these tools to make customer-driven marketing strategies.